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A comprehensive enterprise, the company was established in 2006. After 17 years of development, it has become one of the enterprises with the largest advertising light box production capacity in China. Its products serve major well-known brands at home and abroad.

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Edit Content

A comprehensive enterprise, the company was established in 2006. After 17 years of development, it has become one of the enterprises with the largest advertising light box production capacity in China. Its products serve major well-known brands at home and abroad.

Our Contact

Case

Advertising rookie – underground parking lot light box

Table of Contents

With the rapid development of new media, advertisers have begun to lose confidence in the high investment and low returns of traditional media advertising. They have begun to look for a method that can achieve low investment and maximum publicity. An advertising platform that can also guarantee high profits is at a time when traditional media advertising has reached a bottleneck. With its unique advantages, parking lot light boxes have broken through the siege and become an advertising rookie.

  1. Overview of parking lot light boxes

Parking lot to create an effective high-end crowd communication channel.

  1. Characteristics of parking lot light boxes and on-site media. Through the common characteristic of car owners “using cars as a means of transportation”, the originally scattered middle-class audience is reunited in the parking lot. By building indoor parking media networks for office buildings, shopping malls, stores and other types of buildings throughout the city, we have the advantage.
  2. Accurate audience

People who have always used cars as a means of transportation. They will always be the newly wealthy class in Chinese society ranked from high to low in terms of personal income. Private cars can target the latest group of people with high income and high consumption threshold in one fell swoop. They are the middle class who are very important in the eyes of any advertiser.

  1. Closed space

In a very tense environment, the audience is not in the mood to pay attention to the media. In a very open environment, or in a noisy and chaotic environment, or in an environment with too many media, the advertising effect will be interfered with. The parking lot media is in a relatively closed environment. At the same time, it is a blank area for information, allowing advertising information to be effectively disseminated.

  1. Network communication

The networked operation method of parking lot light boxes can more effectively reunite car owners in large numbers through the networked layout of office buildings, commercial buildings, stores, apartments and other types of buildings. The three-dimensional coverage covers the travel trajectory of the main group of people. Whether they are going to work, shopping, entertainment or going home, they will receive the sound of parking lot media when parking.

  1. Audience of parking lot light box advertising

The audience of parking lot light boxes belongs to middle and high-level managers of enterprises and institutions, individual private owners, civil servants, public figures and other audiences. Their proportion is higher than the corresponding proportion of other media. They have high income, high consumption, high education and high brand awareness. It is they who become the main consumers of society.

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