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A comprehensive enterprise, the company was established in 2006. After 17 years of development, it has become one of the enterprises with the largest advertising light box production capacity in China. Its products serve major well-known brands at home and abroad.

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A comprehensive enterprise, the company was established in 2006. After 17 years of development, it has become one of the enterprises with the largest advertising light box production capacity in China. Its products serve major well-known brands at home and abroad.

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Case

Analysis of the advantages of light box advertising in underground parking lots

Table of Contents

Underground parking lot light box advertising refers to large-screen light box advertising installed at the entrance and exit of underground parking lots and in the venue. The outer frame of the light box is aluminum alloy or stainless steel, the box surface is made of plexiglass, and a fluorescent tube or neon tube is installed inside. The picture is usually Photographic film or poster, underground parking lot is a gathering place for high-end consumer groups in the city. Most of them are car owners and have the ability to spend high. They are also high-income and highly educated people. In terms of consumption concept, they belong to the mainstream mid-to-high-end consumer group in the city. When advertisers choose to place ads, they can target advertising products to this group of people, thereby increasing the reach rate of ads.

Feature analysis:

①The screen is large. Underground parking lot light box advertisements are installed in the venue and at the entrance and exit of the parking lot, and the advertising media size is large. So that car drivers entering and exiting the parking lot can clearly pay attention to the light box advertising information.

②Fixity. The light box advertisement is fixedly installed in the parking lot media and is not subject to external interference. As a semi-permanent display device, its basic structure is more complex than other advertising forms, including frame, laminated material, pattern printing layer, windproof, and rainproof. The snow structure, as well as the lighting facilities used as lighting, make the cost of copying a single piece higher than other types of advertising.

③The design is simple and the theme is obvious. The design of light box advertising posters is expressed in the form of pictures and texts. Use simple copywriting and dazzling images to show the obviousness of the advertising theme.

④A wide range of advertising categories. It can involve housekeeping, cars, furniture, real estate, business services, etc.

advantage analysis:

① Strong visual impact. The underground parking lot itself is placed in a dark underground environment, and the light box advertisements are illuminated by lights and become the focus of underground vision. In addition, the advertising design is rich in pictures and texts, with dazzling colors and strong visual impact.

② High-end consumer groups are accurately positioned. The underground parking lot itself is one of the places with the highest density of car access in the city and is a gathering place for high-end urban consumer groups. Advertisers can target this group in advertising to promote advertising products.

③The audience memory effect is considerable. Underground parking lot light box advertisements serve as advertising information dissemination functions and also serve as parking lot lighting facilities for audiences when entering and exiting the parking lot. Due to the limited visual space, people will actively seek readable information. As a lighting source, light box advertising can effectively reach the memory of the advertising audience in the first time.

④High advertising return rate. The cost of light box advertising is lower than other traditional TV and radio advertising, and the audience in the parking lot basically belongs to high-end consumer groups. The advertising has a high reach rate, which makes the advertising itself have a high return rate.

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